06 Sep Marketing Tech Stack Essentials for Modern Businesses
Introduction
What marketing tech stack components are an absolute must-have? From 2022 to 2023, there was an 11% growth in the Martech industry. If you are a marketing lead who doesn’t know which tools to rely on, you are at the right place.
Today’s tech tango is pushing businesses to shake up the scene and think beyond the basics. We will unravel the best Martech tools and technologies for businesses. Let’s get right in!
Marketing Tech Stack Key Components
What is a Martech stack? In my article on the future of marketing tech, I mention how popular these remarkable tech tools are becoming.
A Martech stack is a suite of integrated marketing technology tools that push your business forward. Stack is an old term that has been around in the tech world for a while.
A marketing technology stack consists of multiple platforms that operate as a team or unit. Its main purpose is to improve marketing and sales operations.
In the sections below, I will break down the role and importance of each tool.
CRM Systems
Customer relationship management platforms store customer information. CRM platforms are the command center of your marketing operations.
Selecting customers that bring in profits is fundamental. It’s where you store customer data, track interactions, and monitor campaigns. As a result, businesses can nurture client relationships. Some tasks that CRM platforms take care of include:
CRMs handle information flows and link corporate processes to maximize results.
Understand the effect of marketing strategies and discover reasons for success. Moreover, you can identify gaps in the workflow.
Track customer journeys and apply them in digital content optimization. It gives you insights into how consumers behave.
Most of all, you can preserve all particulars in a centralized place.
Best Marketing CRMs
HubSpot Growth Suite
Zendesk Customer Support Platform
Salesforce CRM Software Solution
Marketing Automation Tools
The global marketing automation market share will cross US $13.71 billion by 2030. Think about it, getting control over each interaction and not missing out on any moment.
Marketing and AI automation tools have to be among the top 3 in our list of marketing tech stack essentials. Businesses can make razor-sharp decisions, every marketing move is a calculated step toward success
Project management tools come under the category of these tools as well. Every dollar is spent better as data-driven insights increase return on investment.
Marketing and sales reps can work together on automated lead-scoring models. The automation software carries all the answers in case of confusion.
80% of marketing automation users saw their number of leads increase. Companies can prioritize high-quality leads, sales teams pivot towards the most promising prospects. Furthermore, automation tools streamline the lead qualification process.
Constantly monitoring stats and responding to every customer tweet is exhausting, repetitive, and frankly, a waste of talent. Automation tools are like a magical escape pod! Your team can jump from the hamster wheel and focus on the big picture.
Top Marketing Automation Tools
HubSpot Marketing Hub
LeadSquare Marketing Solution
ActiveCampaign Automation Tool
Customer Analytics Tools
Marketing analytics tools intricately dissect customer behavior, mapping out every nuance from clicks to conversions, creating a vibrant canvas of audience preferences.
The true purpose of customer analytics lies in converting data into powerful insights, giving birth to targeted decision-making. They aid marketing and sales professionals in the measurement of customer segments.
The study and analysis of real-time from different channels allow digital marketers to understand customer journeys in more detail.
Plus, you can develop your strategies even further and take them to the next level.
Top Customer Analytics Tools
Google Analytics Service
Kissmetrics Person-Based Analytics Product
Hotjar Analytics Tool
Social Media Management
5.17 billion, or 63.7 percent of the world’s population, were social media users.
An essential component of the marketing tech stack, social media management tools are a ground-breaking way to connect with your audience. Was that an overstatement? Not at all.
Daily, brands, online content creators, and top influencers prove how online social media presence can make all the difference. From scheduling posts to managing and analyzing social media accounts, these tools are a need of the hour.
These tools simplify the often chaotic world of social media by allowing for seamless handling of tasks that may take up extra time.
Moreover, social media management software can assist business-to-business marketing teams scale their Martech plans. Moreover, enterprises can work on understanding the best social media processes to execute.
“Measuring your social media engagement using a Martech solution allows you to discover which content is trending the most across your platforms.”
Dominica E., business consultant
Customer and prospect data is an oilwell bubbling with valuable facts and figures. Arming your organization with these tools means you can manage many platforms.
Best Social Media Management Tools
Hootsuite Social Media Management Tool
SocialPilot Social Media Scheduling Tool
Sprout Social Media Intelligence Tool
Content Management Systems (CMS)
You can dub the CMS as the command center of online content creation. One can even call it the energetic engine revving up your online digital presence.
It is a content repository that facilitates content creation, management, and publication. What is the role of content management systems in the marketing tech stack? Well, the answer is in the name.
The crux of content marketing is sharing content that engages your target audience.
Still, there is a lot more. A content management system can enhance personalization, and propel one-on-one marketing. Beyond just managing content, CMS platforms deliver tailored customer experiences and alter content to meet unique user preferences and behaviors.
The features that these systems add give business leaders a dynamic edge in an ever-changing market. In essence, CMS platforms are the backbone of digital marketing success.
This software application even tracks changes apart from integrating with tools such as web analytics software.
Top Content Management Systems
WordPress Web Content Management System
Contentful Content Management System
Drupal Open-Source Content Management System
Email Marketing Tools
What else? The interesting part is that marketing has many aspects, and each phase has its own automation and AI tools. The secret lies in balancing human foresight and their capabilities to achieve something extra.
The situation is no different for email marketing automation platforms. The most common use case might be promotional emails, but there is so much room for creativity here.
Online messaging and email can become an individualized method of connecting with users. Attractive email messages can become moments of success, as customers get a glimpse of the product.
Online marketing email tools are the dark horses of the marketing tech stack, they deserve so much more credit. These underrated heroes possess the potential to increase traffic, and even blow up brand awareness.
You can interpret what works and what doesn’t. The inclusion of A/B testing features optimizes email performance.
Email Marketing Best Software
Mailchimp Email Marketing Automation Tool
Campaigner Email Marketing Tool
Email Octopus Email Marketing Automation
Mobile Marketing Tools
“The future is mobile computing – smartphones and tablets are just elements of it. The industry is on the verge of a whole new paradigm.”
Thorsten Heins, former Chief Executive Officer of Blackberry
People cannot envision a few days, let alone a few hours without their mobile phones. This is where the role of mobile marketing tools comes in, taking advantage of people’s attachment to their cellular devices.
In the olden days, online mobile marketing was just a teeny-tiny part of sales and promotion. Now, it has become the prime concern of many organizations to crack the sms mobile marketing game.
With these tools, you attain more personalization and also generate targeted marketing. For example, a particular location might have certain trends or trending topics.
Do you check social media updates on your phone? Of Course, who doesn’t? The integration of sms marketing tools with social media tools can unlock your firm’s objectives.
Mobile marketing tools are the ultimate pocket-sized marketing dynamos, giving you the tools to hook users wherever they go.
Popular Mobile Marketing Tools
Apptentive Mobile Feedback Platform
AppsFlyer Mobile Marketing Analytics
Localytics Mobile App Marketing Tool
Search Engine Optimization Tools
Ever heard the phrase “creating banklinks?” Or perhaps, you too are a part of the regular discussion on primary and secondary keywords? How about crawlability?
“High rankings” and “more online traffic” are just the icing on the cupcake.
SEO optimization strategy depends on picking the right tools and technologies for your marketing tech stack. There is a reason why SEO is such a viral topic, it can escalate the organic search visibility of your business.
Market leader Google has a share of 81.95% in the global desktop search market. If your enterprise isn’t working on SEO, there is a serious problem.
It can highlight key data that offers insights into the online user journey and how they end up on the website. Your site’s visibility determines strengths and weaknesses and if the organization should make any adjustments.
It’s a constant process, that demands consistency, and re-evaluation now and then. They uninterruptedly integrate with other online marketing platforms, to present a view of overall performance.
Top SEO Tools
Moz SEO Tools
Ahrefs SEO Platform
Semrush SEO Analysis
Advertising Tech Tools
Adtech vs Martech? Advertising technology encompasses software and tools that intensify the effect on online advertising campaigns. Let’s not forget that Adtech tools fall under Martech.
“Adtech and Martech integration continues to be a major area of interest (and challenge to solve) not just for SMBs, but also for major Billion-dollar enterprises too.”
Whether it is displaying digital ads, social media ads, or media buying, Adtech tools can support sales and marketing teams to decode the mysteries of promotion. Advertisers can churn large amounts of data and run more relevant ads.
Ad tech tools fine-tune ad spending and deliver messages to audiences. Visualize them as the compass of a marketing journey, constantly recalibrating to check the best route is taken.
With ad tech steering the way, marketers don’t just keep pace; they set the course. For the longest time, the advertising industry didn’t experience any significant change. It was rather odd since inventiveness and advancement go hand-in-hand.
If your company isn’t investing in advertisement technologies, it’s time to wake up!
Top Adtech Tools
Adroll Advertising Tool
Criteo Media Platform
Meta Ads Manager
Martech Stack Benefits
SEMrush reports that businesses using integrated marketing technology see a 25% increase in sales efficiency. Martech isn’t only the future, it is also our present. A well-integrated martech stack acts as a stimulus for encouraging development.
Enhanced Customer Experience
On the internet, you can find content marketing statistics for 2024 confirming that videos can rack up thousands of views in no time. Which tools study these trends?
The partnership between CRM systems and customer journey mapping tools can lead to spellbinding results. How do you ask? Well, the answer is by discerning customer details. That too at a micro-level.
A well-integrated marketing tech stack can be an asset not only to the content and sales team, but the entire organization. Content may be king, but the top Martech stack tools are the kingdom.
Spirit of Collaboration
Since the start of time, teamwork has always been a source of happy news. A cohesive Martech stack with the addition of intelligent automation tools can leave a mark.
While marketing technologies take over energy-draining tasks, teammates can work more effectively. For example, shared dashboards can save time as members can pitch in ideas, give feedback, or unite for a project.
Better Data Management
How can you make your next move without a record of customer choices, behavior, click-through rates, online website traffic, etc? A researched marketing stack is what can organize data.
“Integrating martech tools allows for the amalgamation of data from diverse sources, paving the way for insightful analyses and informed decisions.”
Maurice Bretzfield, founder of Digiquation.io
The best part? You get to accomplish a lot more with fewer resources. Forget hiring more staff, when you can direct your team towards employing the best data management tools.
It becomes simpler to maneuver several facets including customer acquisition, customer retention rates, and website features. The trickiest and most time-consuming chores become instances of learning, and ultimately striking gold.
Future Martech Trends
Marketing technology trends are not a mere fad, but the path that forges a road to surviving in the years ahead. That’s why, content writers, marketing teams, and sales reps must familiarize themselves with the latest tech trends.
AI and Machine Learning
AI-powered automation, AI-driven strategies, and natural language processing – tech whizzes just can’t get enough of these terms! Then, why should you stay behind in the rat race?
Well, this isn’t meant to scare anyone. However, I have spoken before of how deep learning and cognitive automation can become the reasons for your triumph.
The artificial intelligence market is expanding at a CAGR of 38.1% between 2022 to 2030.
Customer Data Platforms
Your business cannot prosper without the judicious usage of data. It is what can make or break a company, and even pay the way for quick, unexpected results. These centers are the hubs for collecting customer data and acting across touchpoints.
After the pandemic, customer data platforms rose to even more prominence. The primary reason is that enterprises had to cut down operational costs while maximizing their technical agility.
Voice Search Optimization
The rate of growth of voice search optimization is impressive and will reach 8.4 billion units by 2024. A huge chunk of the worldwide population relies on mobile phones to stay connected.
Then comes the concept of voice search optimization and SEO, which will completely reform the internet. Consumers rely on voice search technology because it offers user-friendliness, functionality, and multitasking.
Thanks to Alexa and Siri, online voice search enables users to shop with zero stress! As a consequence, there is more accessibility and inclusivity for everyone. (especially those with disabilities)
Conclusion
When selecting Martech tools, consider your business goals, budget, and team expertise. A carefully curated stack will rouse your marketing team to better proficiency, personalization, and ROI.
The future of marketing is data-driven and technology-enabled.
FAQS
What should a Martech stack include?
A Martech stack should include CRM systems, marketing automation tools, analytics platforms, content management systems, and social media management tools.
These components work together like a well-oiled machine, making sure no marketing effort is left out.
How to build a marketing tech stack?
Start by assessing your specific marketing goals and challenges.
Research and select tools that are cost-effective, user-friendly, and are easy to integrate.
Prioritize the tools that are most critical to your marketing success and allocate your budget accordingly. Once you’ve selected your tools.
Your team should receive the necessary training and support to tap into each solution. Finally, continuously monitor and optimize!
What are the Martech trends?
Enterprises and business leads are preparing themselves to join the age of Martech.
Some of the top tech trends include voice search optimization, Metaverse marketing, and of course AI-backed automation!
How do you plan a tech stack?
Start by clearly defining the project’s requirements, objectives, and factors like user experience, performance, and security.
Research and evaluate different technologies, including front-end, back-end, databases, and infrastructure. Assess the expertise of your team.
What are the benefits of the Martech stack?
Data-driven decision-making gets an immediate uplift, as marketing tech stack tools uncover comprehensive insights.
The Martech stack drives a notable improvement in ROI powering a boon in customer engagement. Personalization becomes second nature, with tools that tailor customer marketing messages.
