Introduction

How does the HubSpot starter suite work? Are you struggling to manage marketing, sales, and customer tools, all at the same time? The HubSpot marketing hub can become the solution to these pesky challenges.

As of March 2024, HubSpot had 216,840 paying customers, an increase from 205,091 at the end of 2023. There are several reasons why HubSpot automation has become the go-to for many marketers. However, this article will be a complete guide to the HubSpot starter suite and its fascinating workings. How can it save your company from this gloom and doom?

HubSpot Starter Suite: A Comprehensive Overview

I thought it would be appropriate to begin outlining the features of HubSpot with a review. The HubSpot starter suite priced at 20 dollars per month comes with this set of features and the whole bundle comes at a discounted cost.
The target audience for the HubSpot starter growth suite is small-sized businesses, setups, and startups. Therefore, if you have a team that isn’t too big and you need to get things going, then this is the choice for you.

Marketing Hub Starter (Includes 1,000 Marketing Contacts)

Sales Hub Starter (Includes 2 paid users)

Service Hub Starter (Includes 2 paid users)

CMS Hub Starter

Operations Hub Starter

Commerce Hub

HubSpot Marketing Hub Starter

Why choose HubSpot? HubSpot’s Marketing Hub Starter equips small businesses with the essential tools they need to attract, engage, and convert leads. It eases the burden of core marketing activities without overwhelming users with complex features. This makes an excellent tool for businesses new to marketing automation or those looking for a quick but trustworthy solution. It offers a centralized hub for managing key marketing tasks, helping teams execute campaigns successfully, and tracking their results.

Here are the key features of Marketing Hub Starter:

Landing Pages

Forms

Email Marketing

Ad Management

List Segmentation

Traffic and Conversion Analytics

Conversational Bots

How to create landing pages with HubSpot Marketing Starter?

HubSpot gives you the option of a user-friendly drag-and-drop editor and pre-designed templates. You don’t have to worry a lot about design. Start by navigating to the “Landing Pages” section within the Marketing Hub. Choose a template that goes with your campaign goals and branding. Then, use the intuitive editor to customize the page’s content, including text, images, forms, and calls to action. You can easily drag and drop elements, edit text directly on the page, and preview your changes in real time.

Once you’re happy with the design, publish your landing page and start capturing leads. Moreover, the marketing automation platform gives basic analytics to track your landing page’s performance.

How to send marketing emails with HubSpot Starter?

Within the Marketing Hub, navigate to the “Email” section. You’ll find a selection of pre-designed templates to get you started, or you can create your own from scratch. The drag-and-drop editor makes it easy to customize the email’s content, including text, images, calls-to-action, and your company branding.

Once the email design is finalized, you can select the recipient list from your HubSpot contacts. Starter allows for basic segmentation, so you can target specific groups. Before sending, use the preview and test email features to see if everything looks perfect. Finally, schedule your email for delivery or send it immediately. Plus, you can monitor click-through rates too.

How to use HubSpot Starter for lead capture forms?

HubSpot Starter makes capturing leads as easy as devouring a cupcake with its intuitive form builder. Within the Marketing Hub, find the “Forms” section. Here, you can create new forms from scratch or use pre-designed templates.

The drag-and-drop editor allows you to add and customize form fields, like name, email, phone number, and more. You can also customize the form’s appearance to match your website’s branding.

Once your form is ready, you can embed it directly onto your HubSpot landing pages or other website pages using a simple embed code. HubSpot automatically stores submitted form data in your contact database, allowing you to seamlessly manage and segment your leads. Plus, you can also set up automated email notifications to alert your team when new leads are captured.

HubSpot Marketing Hub Starter Limitations (Compared to higher tiers)

While HubSpot Marketing Hub Starter provides a solid foundation for basic marketing activities, it does have limitations compared to higher-tier plans like Professional and Enterprise. Starter offers core features like landing pages, forms, and email marketing, but lacks more advanced functionalities.

For instance, you won’t find sophisticated automation workflows, lead scoring, or predictive lead scoring in Starter. These features, integral for scaling marketing efforts and personalizing complex customer journeys, are reserved for higher tiers.

Similarly, reporting and analytics are more basic in Starter, lacking the in-depth customization and advanced reporting dashboards available in Professional and Enterprise. While Starter allows for list segmentation, it doesn’t offer the granular segmentation capabilities of higher tiers. Essentially, Starter is perfect for getting started

HubSpot Sales Hub Starter

HubSpot Sales Hub Starter gives entrepreneurs the core sales tools to organize their sales process, manage contacts, and track deals effectively. It has a centralized platform to modernize sales activities and improve team collaboration, without the complexity of more advanced sales platforms.

Here are the key features of Sales Hub Starter:

Contact Management

Deal Tracking

Tasks & Activities

Meeting Scheduling

Live Chat

Conversations Inbox

Reporting Dashboards

How to track deals in HubSpot Sales Starter?

Tracking deals in HubSpot Sales Hub Starter is straightforward and provides a clear overview of your sales pipeline. The “Deals” section within Sales Hub is where you’ll manage all your active and closed deals.

You create new deals by entering basic information like the deal name, associated contact, deal stage, and close date. The deal pipeline is visually represented as a series of stages, such as “Appointment Scheduled,” “Presentation Given,” or “Contract Sent.” As a deal progresses, you simply drag and drop it to the appropriate stage. This visual representation helps you understand where each deal stands and identify potential bottlenecks. You can also add notes, log activities, and track deal value within each deal record

How to use HubSpot Sales Starter for contact management?

The “Contacts” section is where you store and organize all your leads and customers. You can add contacts manually, import them from spreadsheets, or have them automatically added through form submissions on your website.

Each contact record stores key information like name, email, phone number, company, and any relevant notes. You can also segment your contacts into lists based on various criteria, like lead source, industry, or engagement level. This segmentation plays a pivotal role in targeted outreach and personalized communication.

How to use HubSpot Sales Starter for meeting scheduling?

HubSpot Sales Hub Starter eliminates endless back-and-forth emails. The meeting scheduling tool lets you create personalized meeting links that you can share with prospects or clients. You set your availability, and recipients can choose a time that works best for them directly from your calendar. This removes the need for manual scheduling and reduces the risk of double bookings.

Once a meeting is booked, it automatically appears on both your calendar and the recipient’s calendar. HubSpot also sends automated reminders to reduce no-shows.

They process massive datasets, perform complex calculations, and execute intricate workflows in mere moments. What once took hours for a human can be accomplished in seconds by an RPA bot. This translates directly to faster turnaround times, and increased productivity. Data entry, once a time-consuming chore, can be done instantly.

Can HubSpot Sales Starter integrate with my CRM?

This is for informational purposes only. For specific advice or answers, please reach out to a professional.

HubSpot Sales Starter acts as a CRM itself, so it might not need integration with another CRM in the traditional sense. It provides a central place to manage contacts, deals, and sales activities. The goal is to avoid needing multiple systems!

However, if you’re already using another CRM and want to transition to HubSpot, there are important tools to migrate your existing data. If you need to keep certain data synced between HubSpot and another system, HubSpot offers integrations with popular tools like Salesforce, but these are usually available in higher-tier plans. For most small businesses starting, HubSpot Sales Starter’s built-in CRM functionality is more than enough.

HubSpot Service Hub Starter

HubSpot Service Hub Starter can give you the must-have tools to assist in marketing, manage customer support, and build stronger user relationships. The layout is such that it promotes team building, organizes customer interactions, and has top-tier support, even with limited resources. It supplies teams with the core functionalities for delivering positive customer experiences and amplifying customer satisfaction.

Here are the key features of Service Hub Starter:

Ticketing

Conversations Inbox 

Live Chat

Team Email

Reporting

Customer Feedback

How to use HubSpot Service Starter for the ticketing system?

When a customer contacts you with an issue, whether through email, live chat, or a form on your website, a ticket is automatically created in HubSpot.

This ticket acts as a central hub for all communication related to that specific issue. You can assign tickets to specific team members, track their status (e.g., open, in progress, closed), and add internal notes for context. Everyone on your team is on the same page and no customer request gets lost.

How to use HubSpot Service Starter for live chat?

HubSpot Service Hub Starter’s live chat feature lets you connect with website visitors in real-time, providing instant support! Setting it up is simple. Within the Service Hub, navigate to “Conversations” and then “Inbox.”

From there, you can set up your chat widget. You can customize its appearance to match your website’s branding and define when it appears to visitors. When a visitor starts a chat, you’ll receive a notification in your Conversations Inbox. You can then respond directly to their questions or assist. Live chat in Starter also integrates with the ticketing system.

How to use HubSpot Service Starter for customer feedback?

While it doesn’t offer the advanced survey logic of higher tiers, it provides a straightforward way to collect customer insights. You can create basic surveys with different question types, like multiple choice or rating scales.

These surveys can be easily shared with your customers via email or embedded on your website. Once customers submit their feedback, you can view the responses within HubSpot and analyze the data to understand customer satisfaction and identify areas for improvement. This direct feedback loop helps you stay connected with your customers. You can find the feedback tools within the Service Hub, often under a section called “Feedback” or similar.

What are the reporting features in HubSpot Service Starter?

You can keep an eye on aspects like ticket volume, which shows how many support requests your team is handling. You can also monitor response times, which indicates how quickly your team is addressing customer issues. These basic reports help you identify trends, understand your team’s productivity, and spot any obstacles in your support process. You can typically find these reports within the “Reports” section of the Service Hub.

HubSpot CMS Hub Starter: Build a Professional Website

HubSpot CMS Hub starter prioritizes ease of use and provides the necessary tools for creating engaging content and attracting visitors, without the complexity of more advanced content management systems. It’s a great choice for enterprises that require a simple yet functional website solution that integrates coherently with HubSpot’s other hubs.

Here are the key features of CMS Hub Starter:

Drag-and-Drop Editor

Pre-built Templates

Content Management Tools

SEO Tools

SSL Certificate

Basic Website Analytics

Can I build a blog with HubSpot CMS Starter?

Yes, you absolutely can build a blog with HubSpot CMS Hub Starter. It’s like a toolset for creating and publishing blog content. You can easily create blog posts using the same drag-and-drop editor you use for website pages, making the process consistent and user-friendly.

HubSpot Starter also offers basic blog management features, allowing you to categorize posts with tags, schedule publication times, and even promote your blog posts on social media. While it lacks some of the advanced blogging features found in higher tiers, like smart content or advanced SEO tools, it’s a great starting point for team leaders (marketers, content writers, SEO experts) looking to establish a blog and share valuable content with their audience.

How to use HubSpot CMS Starter for website design?

You don’t need any coding skills to create a professional-looking website. Start by choosing a pre-designed template from HubSpot’s library. These templates offer a variety of layouts and impressive styles.

Once you’ve selected a template, you can customize it to match your brand. The drag-and-drop editor allows you to add, remove, and rearrange content elements like text, images, videos, and forms. You can also customize fonts, colors, and other design elements to create a unique look and feel.

What are the SEO features in HubSpot CMS Starter?

HubSpots starter suite CMS starter will set a solid foundation for basic on-page optimization. When creating content, HubSpot adds recommendations for optimizing your page titles, meta descriptions, and header tags.

These suggestions help you incorporate relevant keywords and improve your content’s visibility in search results. Starter also automatically generates a sitemap for your website, which helps search engines crawl and index your pages better. Additionally, your website is automatically secured with an SSL certificate, this is so, so important for SEO! These features might be basic but can surely raise your website’s search engine performance.

Is HubSpot CMS Starter easy to use for beginners?

Its drag-and-drop editor is incredibly intuitive, allowing you to build and edit web pages without any coding background. The pre-designed templates give you professional-looking designs that you can easily customize.

The interface is clean and straightforward, making it easy to navigate and find the tools you need. Even if you’ve never built a website before, you’ll likely find HubSpot CMS Starter easy to pick up and use. It’s a great answer for your team if you want to formulate a web solution without a steep learning curve.

Is the HubSpot Starter Suite Right for Your Business?

The HubSpot starter suite is a centralized platform for managing key business functions, eliminating the need for disparate, often incompatible tools.
The HubSpot Starter Suite is particularly well-suited for small businesses and startups. These organizations often have limited budgets and resources, making the bundled pricing of the Starter Suite a cost-effective solution.

When time is less, you can begin with inbound marketing, sales, and customer service without the complexity and cost of enterprise-level software.
It’s an ideal entry point for businesses looking to establish a strong online presence and build meaningful customer relationships.

As your business grows and your needs evolve, HubSpot offers the flexibility to scale to higher-tier products like Professional and Enterprise. This means you don’t have to switch platforms as your brainchild expands.

 HubSpot Starter Suite Advantages

Cost-Effectiveness: The bundled pricing of the Starter Suite offers significant savings compared to purchasing individual hubs separately.

Integrated Platform: The Starter Suite provides a unified platform for managing marketing, sales, service, and website content.

Ease of Use: There is no doubt HubSpot marketing hub is known for its user-friendly interface, and the Starter Suite is no less.

Scalability: As your business grows, you can easily upgrade to higher-tier HubSpot products to unlock more advanced features.

Conclusion

Brian Halligan, CEO and co-founder, HubSpot.

The HubSpot Starter Suite empowers small businesses and startups to establish a strong online presence, nurture leads, close deals, and build lasting customer relationships. It’s a cost-effective solution for those seeking a unified platform to refine key business operations and drive growth.

If you’re looking to take your business to the next level without breaking the bank, exploring HubSpot’s Starter Suite is a smart first step. We encourage you to visit this page to learn about HubSpot partners, explore their resources, or consider a free trial to experience the platform firsthand,

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