Introduction

Which are the top AI tools digital marketers should know in 2025? According to Surveymonkey, 90 % of marketers are saying they are already using artificial intelligence to make faster decisions. Then, why should you stay behind?

As an SEO content writer, I have been utilizing ChatGPT for content generation, better communication and to humanize text. However, there are multiple tools out there, waiting to be tapped into. This is my list of the top AI tools digital marketers should know about.

Zapier for AI automation

Did you know Zapier supports automation between 7000+ apps? Zapier is no less than a household name in the tech world. Everyone knows about it. If you don’t, it’s time to do some serious research! (no judgments!) Buffer even deems it as “glue” that connects hundreds of web apps and services.

This article on Zapier automation mentions how the burden of mundane tasks can be cut down. Zapier combines AI and marketing automation to swiftly raise execution speed. Moreover, it connects apps and services allowing them to work together smoothly.

Zapier Benefits

Zapier automation allows online digital marketers to work on tasks they truly enjoy, creative strategy development. Whether you’re a salesperson, a marketing expert, or a team, this automation tool takes the focus away from repetitive activities and puts it into the right place.

Are you tired of getting the same type of emails every day? Worry not, Zapier can simplify this to a noticeable extent. Zapier automation can help you organize those files in a spreadsheet, that too without wasting extra hours.

Through Zaps, you can track performance in your database app. You can even add new leads and keep a record of data performance. “Zaps” pull data from various sources, like social media analytics, email marketing platforms, and e-commerce stores, and send it to a spreadsheet or data warehouse.

HubSpot Growth Hub

Forbes

At Elandz, we are all about utilizing the impressive capabilities of HubSpot marketing software.

There is a reason for this. HubSpot is a consolidated platform that can give an overview of marketing activities – all in one spot. That’s why I am a huge fan. The design of the HubSpot growth suite is such that it is meant to be user-friendly. The interface is straightforward, easy to grasp, and fun to explore.

There are two main hubs: marketing and sales. Wait till you hear about the key features. From CRM Integration to Lead Tracking and Scoring, Email Marketing Automation, Content Creation and Management, Analytics, and Reporting, these components work together to optimize marketing and sales.

HubSpot Hub Benefits

The HubSpot blog mentions, “The biggest benefit of HubSpot is that all your data lives in it; you see the same customer information as the sales team and vice versa.” You get a nifty toolset at your fingertips that works as a reliable team assistant.

What about lead scoring? Ask HubSpot. How to manage omnichannel activity tracking? No worries, the HubSpot marketing hub is here. Reporting and analytics? Well, HubSpot can keep an eye on the return on investment for each campaign.

Conversation intelligence incorporates feedback and the voice of customers into your CRM. The result is that the team can tailor themselves according to what the users think. Customer conversations are a goldmine of information and profitable data. Moreover, this feature gives insights through transcribing calls, sharing transcripts, and searching for keyword patterns.

Sprout Social

The third name on my list of top AI tools digital marketers should know (drumrolls)…

Sprout Social deems itself as an all-in-one social media management platform. In other words, it is a social media campaign-building tool. However, its features don’t stop here. It offers website integrations, team collaboration tools, and automated posting.

The revenue of Sprout Social with headquarters in the United States amounted to 333.64 million U.S. dollars in 2023. It is a social media tool that aids brands in communicating more effectively with their client base.

The company is more than 15 years old and the idea behind its birth was rather simple yet intriguing. The CEO Justin Howard was looking for a tool to connect with customers. The content curation and analytics software is built on the premise that social media would change the way the world communicates.

Sprout Social Benefits

What if you were able to manage all your socials from a single platform? The social media management platform is your partner in understanding what your audience wants. The option of “Discovery” rolls out a list of your followers and the ones that you have interacted with.

Another powerful feature is Sprout’s robust analytics and reporting. Sprout offers detailed metrics on audience engagement, content performance, and campaign effectiveness. It provides visually appealing reports that are a treat to look at.

The customizable dashboards can track key performance indicators (KPIs) like reach, impressions, engagement rate, and website traffic. This data can also be exported for further analysis or integration with other marketing tools.

The “Smart Inbox” feature isn’t just a basic feed aggregator. You can call it a unified hub that presents messages from all social profiles. Technically, it uses APIs to pull data from various platforms, organizing it into a single, easily navigable stream.

The stress of constantly switching between different social networks is too much. The Smart Inbox also features advanced filtering and tagging options. As a result, digital marketers can prioritize messages, and assign tasks to team members. That too, on time.

Google’s Notebook LM

One click on Google and you find out that Google’s Notebook LM is an AI-powered research assistant. Moreover, it refines how you interact with your notes or documents. The best part here is that you can get a summary of your notes!

It is an experiment by Google to “reimagine what notetaking software might look.” Google Notebook LM is a virtual outreach assistant that can summarize lengthy paragraphs, explain complex concepts, and generate information from notes.

You know what? The project was initially known as “Project Tailwind.” Imagine listening to your notes in podcast-like format, it even has an audio feature to summarize text. Google’s Notebook LM is like that nerdy, super reliable friend you had in school, or perhaps an ideal business associate.

Google’s Notebook LM Benefits

Google NotebookLM is a powerful virtual research assistant that can extract knowledge from large amounts of text. One of its standout features is its ability to ingest lengthy documents and automatically generate summaries. If you’re a marketer who’s dealing with extensive reports, research papers, or market analyses, this is right up your alley.

NotebookLM provides instant summaries, allowing marketers to quickly grasp the core takeaways and focus on strategic decision-making.

NotebookLM’s ability to answer questions based on the uploaded documents is no less than impressive. It uses natural language understanding (NLU) to interpret the meaning of your questions and give relevant answers extracted directly from the source material.

NotebookLM facilitates the creation of interconnected notes and outlines directly linked to the source documents. What does this mean? You can organize your research, connect related concepts, and build a structured understanding.

Technically, it uses AI to identify key concepts and relationships within the text, suggesting connections between different parts of the document. There’s no doubt that this feature is invaluable for developing marketing strategies, creating content outlines, or preparing presentations.

Custom GPT

Have you ever heard the term custom GPTs? Built on the foundation of large language models, these models bring a tailored edge to AI-driven marketing. They’re not generic AI assistants but specialized versions that perform specialized tasks.

OpenAI says that in the two months since it allowed users to make their own bots more than 3 million have been created. This means a custom GPT can be fine-tuned for your brand’s unique voice, target audience, and marketing objectives. It is synonymous with having a dedicated AI marketing specialist who knows your business inside out.

Custom GPTs can generate highly relevant and engaging content. By training the model on your existing marketing materials, brand guidelines, and target audience data, you can create an AI that produces content that your customers will love!

From crafting compelling ad copy to writing engaging social media posts to generating personalized email newsletters, custom GPT can do it all.

Custom GPT Benefits

Custom GPTs add a new level of tailored AI assistance, particularly valuable in digital marketing. This is one of the top AI tools for marketing activities. You can train a custom GPT on your specific brand voice, target audience, and product information.

This involves fine-tuning a pre-trained large language model (LLM) with your proprietary data. This allows the custom GPT to generate marketing copies, social media posts, or even email newsletters that go with your brand’s style and messaging. It’s like having a dedicated AI copywriter.

Carolyn Healey, certified AI trainer
Custom GPTs can generate insightful reports, identify trends, and even suggest data-driven optimizations. What happens is the integration of custom GPT with data analysis tools and APIs. This automates the often lengthy phase of data crunching.

Finally, custom GPTs offer the potential for highly personalized customer interactions. By training a GPT on customer data and interaction history, you can create AI-powered chatbots that provide tailored support, answer specific questions, and even offer personalized product recommendations.

Hence, the chatbot can understand customer intent and provide relevant responses. This personalization enhances customer engagement, improves satisfaction, and can even drive sales.

Maximizing AI Digital Marketing Tools Usage Tips

Let’s say you’ve chosen a few AI digital marketing tools for your setup. But, you don’t know what to do next, and that’s why these tips can prove to be useful in the long run.

Look at areas where AI could make an impact

Analyze your organization’s strengths and weaknesses. Moreover, make a list of all your company operations. How would AI improve the outcomes? How would AI digital tools optimize the processes?

Rather than jumping right in, planning and strategizing are always more advantageous. Data-heavy phases are not only prone to errors, but take up extra time and cash. This is the direction where you should consider looking. Trust me, you’ll end up with some answers!

Think about your budget

I mean with all this inflation, talent shortage, and artificial intelligence, is it really the best choice to mindlessly spend all your money? Not at all! Begin with determining a budget and ROI for AI implementation.

Estimate overall costs you might need to spend, areas where you can cut down, and what activities require immediate attention.

Don’t forget ethical considerations

Work with this mindset: you have to double-check your AI to eliminate biases and any sort of faulty information. What kind of checks and balances will you be utilizing to prevent any issues in the future?

Closing Thoughts

Milan Kundera, writer and playwright.

To achieve that quality, you have to put in all the effort. My list of top AI tools digital marketers should know about comes to an end! Well, the lesson here is straightforward. There is no harm in staying ahead of the latest Martech trends or leveraging AI automation.

However, at the same time, there has to be a clear setting of boundaries. Don’t compromise on quality or think that you are replacing your skills as a digital marketer with AI. You are augmenting your skillset.

FAQS