Introduction

Which are the 6 marketing technology trends you should know about? How do you stay ahead of the curve? 43% of marketing organizations are already experimenting with AI.

During this time, agencies and experts must realize that sticking with outdated methods is pointless. Even your competitors can be a source of inspiration. In this article, I will cover some of these marketing technology trends.

The Rise of Specialized Influencer Marketing Platforms

Influencer marketing has become one of the most popular marketing strategies. However, finding and collaborating with the right influencers can be resource-intensive. This is where specialized influencer marketing platforms are making a significant impact.

Platforms like Sparktoro and Upfluence are revolutionizing the industry by introducing us to tools that easily identify and connect with relevant influencers, streamline outreach, and track campaign performance.

These platforms are automating much of the legwork. Hence, marketers can work on meaningful relationships and create impactful campaigns.

These platforms go beyond simple searches, offering features like audience analysis, competitor research, and even campaign performance tracking. By automating many of the manual tasks associated with influencer outreach, these platforms free up marketers

How to Implement Influencer Marketing?

While most might not realize it, this trend has overtaken social media. It doesn’t matter, if you’re doing e-commerce, web development, or even plumbing services, consider the advantages of influencer marketing!

Identify influencers in your niche
Formulate an influencer marketing strategy.
Make a compelling pitch to attract relevant influencers.

Increasing Reliance on AI chatbots

39% of all chats between businesses and consumers now involve a chatbot. These intelligent agents have evolved beyond simple rule-based interactions. Today, we’re seeing a rise in more sophisticated chatbot solutions that utilize AI and machine learning to generate more human-like conversations.

While platforms like ManyChat continue to dominate the market. There’s a growing demand for more user-friendly and accessible options like Landbot, which utilizes a simpler decision-tree system, making it easier for enterprises of all sizes to implement and manage chatbots.

Chatbots rely on pattern recognition to understand and respond to user input. By analyzing bulks of data, they can identify recurring trends in conversations and predict user intent. NLP is the foundation of chatbot intelligence. It enables chatbots to pick on human language, including its nuances, ambiguities, and context.

This specialized language adds a framework for building conversational AI systems, allowing the developers to define chatbot behavior and responses. These scripting languages offer a more structured approach to chatbot development.

How to Implement AI Chatbots?

Before doing anything or making any decision. Take some time to do research. Which are the best AI chatbots for customer service? Which are the top AI chatbots for content writers? It depends on your niche.

Pick the most suitable provider

Explore two to three options then go with the option that works best.

Finalize the areas you want to use them in and keep your team in the loop.

Continued Growth of Social Media Scheduling Tools

One of the most prominent 6 marketing technology trends is social media scheduling tools, which remain essential for any marketer’s toolkit. However, these tools are constantly evolving to meet the demands of companies and consumers.

Marketers can benefit from a continuous stream of new features, including post scheduling which is a repetitive task, support for platforms like Instagram Reels and TikTok, and enhanced analytics that gives detailed information.

New features like automated post recycling, support for newer formats like Instagram Stories, and enhanced analytics capabilities are making these tools more powerful and efficient than ever before.

While many platforms cater to agencies and professionals, they often offer limited free plans to attract and retain a wider user base. These tools are not just scheduling utilities anymore; they are strategic assets

How to Implement Social Media Scheduling?

First things first, don’t randomly pick a tool. Do some research on it, and finalize a social media calendar. Here are some methods you can follow

Choose relevant platforms for your audience, for example, if you’re seeing views and queries on Instagram, it is time to find a suitable tool (SocialBee)

Make a content scheduling plan, that way you will always be on track.

Optimize your strategy with a post-scheduling app.

Podcast Technology Continues to Rise

With podcasting’s continued growth in popularity, a new wave of Martech tools is emerging to support this medium. From podcast hosting platforms like Anchor.fm to professional-grade microphones and editing software like Descript, the podcasting ecosystem is rapidly expanding.

Additionally, the rise of “podcast kits” that bundle essential equipment together is making it easier than ever for individuals and businesses to start their podcasts.

The podcasting landscape is also witnessing the emergence of innovative platforms and services that help podcasters grow their audiences, monetize their content, and build sustainable

Finally, the integration of podcasting with other marketing channels is gaining traction. Marketers are exploring multiple ways to leverage their podcasts to drive traffic to their websites and generate leads.

How to Implement Podcast Technology?

Let’s say, you are part of a tech startups marketing team. The goal is to get the product or services “out there.” Podcasts are an advantageous method to connect with individuals. With AI, you can create podcasts yourself.

You must assess your current podcasting needs and goals.

Check the technical specifications, requirements, and limitations

Give yourself time to learn how to use it, set it up, and troubleshoot it.

Making Video Creation More Accessible

Video content remains a dominant force in digital marketing, but many businesses struggle to create high-quality videos due to time and resource constraints. To address this, new software solutions like Artgrid and Viddyoze are making video creation more accessible.

Studies predict that the global AI video generator market will grow at a CAGR of 19.9% from 2024 to 2030.These platforms provide access to vast libraries of stock footage, animations, and easy-to-use editing tools, allowing marketers to create professional-looking videos without extensive technical expertise.

The future of video creation lies in a symbiotic relationship between human ingenuity and artificial intelligence. By automating mundane tasks like video editing and stock footage searches, marketers can do what they do best – plan and strategize.

However, AI will not always work alone. You must combine your team’s creativity with artificial intelligence’s capabilities. Whether it’s AI-generated videos, video editing, or scripting, remember to keep an eye.

How to Implement Video Creation?

How can artificial intelligence be a valuable asset? Well it can assist with tasks such as storyboarding, scriptwriting, and even generating initial video concepts. By leveraging AI tools alongside your creative vision, you can streamline the video creation phase.

Start with planning and preparation – honestly, you can rely on Jasper or ChatGPT for storyboarding.

Finalize AI tools for audio, and high-quality visuals, and decide what path you will be following.

Think about video editing software (synthesia.io), speech-to-text options, and also how to add music.

Resurgence of Niche Email Marketing Platforms

Now comes the last name on the list of 6 marketing technology trends you should know! While traditional email service providers like Mailchimp remain popular, a new wave of niche platforms is disrupting the market.

Platforms like Substack, which focuses on paid newsletters, and Mailbrew, which curates content from various sources into personalized email newsletters, offer unique solutions for specific needs and are attracting a growing user base.

These platforms often utilize innovative pricing models, such as revenue-sharing, and offer features tailored to certain use cases, making them attractive alternatives to traditional ESPs.

These six trends are shaping the future of Martech in 2024. By staying informed and adapting to these changes, marketers can leverage the latest technologies to improve their campaigns, enhance customer engagement, and achieve their business goals.

Along with others, these platforms specialize in areas like e-commerce, education, and social media integration, demonstrating the growing diversity and sophistication of the email marketing ecosystem. This trend indicates a shift towards more specialized and personalized solutions that cater to the unique needs and preferences of both marketers and their subscribers.

How to Implement Email Marketing Platforms?

Successfully implementing an email marketing platform requires careful planning and pre-planning. There are so many capable apps out there but you have to assess according to your requirements.

Look into the number of subscribers and sends you are aiming for.

Learn to optimize certain tasks, for example, have your pre-designed email templates done and dusted beforehand.

Analyze the core features (segmentation, drag-and-drop editor, email journey builder, etc) and test out additional features.

8 Marketing Tech Statistics You Can’t Miss Out On

Most of our articles at Elandz talk about digital marketing, HubSpot implementation, the Martech landscape, etc. We have talked about the 6 marketing technology trends that are a hot topic. Now, it’s time to dive into numbers.

86% of companies report seeing positive results after incorporating hyper-personalization. (Datascientist.com)

78% of customers confirm that personalized content makes them more likely to repurchase from a brand. (Explodingtopics.com)

Projects suggested that the number of emails sent will increase to 392.5 billion by 2026. (Statista)

DataPortal.com mentions that 9.6 individuals are joining the social media landscape every second. (Isn’t that astounding?)

67% of small business owners as well as marketers are using AI for content marketing or SEO. (SEMrush)

93% of people go through online reviews before buying something. (Powereviews.com)

According to the Bureau of Labor Statistics, marketing job demand is set to increase by 10% by 2026—above the average for all careers. (ZipRecruiter)

82% of social media leads come from Twitter. Still, only 22% of U.S. adults report using Twitter. (learn.g2.com)

Conclusion

Where will these 6 marketing technology trends go from here? There is no going back, there will be more features, more upgrades, and much more to look forward to!

The Martech landscape is a dynamic and exciting space, filled with endless possibilities, and automation can streamline processes, analyze data, and personalize experiences. Human creativity and emotional intelligence are essential for developing meaningful connections with customers.

An important reminder: AI and privacy must not be ignored. While using this movement and its tools, do not forget the implications of AI and ML.

Following the guidelines, sticking to the rules, and being precautious – this mindset surely helps in the long run.

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